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Friday January 25th, 2013

Why Baby Perfumes Are a Thing: A Fragrance Expert Explains
Beauty

Why Baby Perfumes Are a Thing: A Fragrance Expert Explains

When we found out about Dolce & Gabbana’s new perfume for babies we, like the rest of the Internet, had a few questions.

How indeed can anyone possibly make a baby smell better than, well, baby? It’s a heavenly aroma that will make your ovaries start churning out hormones the second you encounter it. And also–are perfumes for babies something that actually exists? Is there really a market for them? And most importantly: Are they safe?

We had a chat with Frederick Bouchardy, the founder & president of Joya perfumes and the co-founder of the Elements Showcase, who cleared things up for us.

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Published at 1:15 PM