Marc Jacobs, Altuzarra, Derek Lam–all names we expect, and look forward to seeing on the New York Fashion Week calendar. But, J Brand, G-Star, and Juicy Couture? Not exactly what comes to mind when we think about runway shows.
We look into why so many mass market brands are showing at fashion week this season.
Gemma Arterton, the British actress who has landed on our best dressed list more than once, is replacing Liv Tyler as the face of denim label G-Star.
Shot by Anton Corbijn, the global campaign features Arterton in plenty of denim with her hair pulled off of her face by a retro-style bandana. We’re impressed with G-Star’s choice. When the label first brought on Liv Tyler, some wondered if this was just another brand aiming to cash in on a celebrity endorsement. Sure, the fame these ladies possess helps sell the product, but it’s obvious that G-Star aims for a particular kind of muse: a sort of modern Snow White. Tyler and Arterton are both fair with dark hair and voluptuous features from lips to hips. That’s a celebrity spokesperson we can get behind.
The campaign hits in mid-February.
Earlier this week, we got some sort of invitation from G-Star – apparently, they’d be working with Dennis Hopper on an upcoming bash. Then Tod’s sent us an email, saying that Gwyneth Paltrow had been directed by Dennis Hopper in new commercials for the brand. And we’re like, why? So here’s the possible fashion connections Read more →
