Geren Ford

New designer collaborations keep popping up at Urban Outfitters and we kind of love it. Urban is always full of on-trend, reasonably priced clothing and it’s hard, at least for us, to walk out of that store without impulsively buying something. However, a lot of the clothes are not the most well-made or original, and there’s nothing worse than seeing everyone in town wearing the same dress you just bought, or just knowing instantly where you bought it, even if it was only $50.

This is why we tend to stick to their designer duds. They always end up partnering with cool, independent designers that we already like, so we see more value in being able to purchase their designs at Urban Outfitters prices and get really cute pieces that actually seem pretty well-made. Some of our personal faves are Fletcher by Lyell, Rapscallion by Samantha Pleet, Lark & Wolff by Steven Alan and David Page by Timo Weiland. We’re also fans of Geren Ford’s Hawks collection, whose latest delivery is available online today (and in stores sometime in the next week) and is full full of black, draping, and little rivets–all things we like. Coincidentally, we just snapped up a dress from the last delivery, all of which is now on sale.

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Just a little reminder that we’re hosting Taco Tuesday tonight! Come by the Hudson Terrace to eat tacos, watch us try to bartend and enter a raffle to win one of the following amazing prizes:

  • RESIN “black garnet” style jeans

  • Lee Angel box chain fringe necklace
  • Melissa Joy Manning Quartz necklace
  • Rachel Leigh bracelet
  • Lela Rose Pyrite necklace
  • Aloha Rag eco tote
  • Geren Ford leather top, leather shorts and blue rivet flats
  • Beirn cross body bag
    Chris Benz Sequin Tank

  • Matt & Nat SantoGold Convertible Shoulder Bag
  • Giles and Brother by Philip Crangi Pied-de-Biche Cuff
  • Olivia Harris Large Ball Hobo
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We stopped by Geren Ford’s showroom on Tuesday to glimpse the upcoming Holiday collection.

Luckily, designer Geren Lockhart was there to take us through the line. This season, she was inspired by the late Louise Bourgeois and actually began the collection before the recent death of the renowned artist and sculptor. Though a lot of the shapes were quite simple, as they often are with Geren, she pointed out several impeccable details, such as pleating on the neckline of a blouse and the perfectly straight exposed zipper on the back of a dress.

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We are so excited for September. While the official list won’t be released until August 17th, we just received a huge rundown of events for Fashion’s Night Out, the New York City fashion celebration this September 10th. Over 300 retailers in all five boroughs have already signed up to party from 6pm to 11pm. We’re [...]

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We’ve been pretty into Urban Outfitter’s collaborations. We welcome Steven Alan in any form and surfed through Spring Fashion Week in a couple of Hawks by Geren Ford tops. They’re dressy and sexy and less than $100. They’re also, apparently, the same exact design as Geren Ford’s main line – or at least this one [...]

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Shopping

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Fact: We’ve been fans of Geren Ford ever since they became a regular on ShopBop. Fact: We really don’t like knock offs, especially when they’re of designers that are still trying to establish themselves. So we were pretty annoyed when reader Sabrina sent in this Forever 21 take on Geren Ford’s Ruffle Dress, at left. [...]

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