Diane von Furstenberg and HP are having a love affair. On Fashion’s Night Out, the computer giant and wrap dress goddess teamed up to host an event at DvF’s studio. Guests played with new HP technology, and there was even a photo booth where you could dress up in DvF looks. Cute. And they’re together Read more →
A couple of weeks ago, we mentioned that Diane Von Furstenberg is collaborating with HP on a Fashion’s Night Out event to be held at her Meatpacking District studio. Guests will be able to play with fancy new HP technology as well as a photo booth where participants can pose in DVF looks and print the images on wireless printers.
We’ve already touched on the trend of tech companies trying to target girls and this isn’t the first step HP has taken to build a presence within the fashion world. Last year, the computer makers collaborated on a laptop with Vivienne Tam, which debuted in her Spring 2010 runway show. In March, Project Runway contestants were challenged to create fabric patterns on HP computers and turn them into actual garments. Tam guest judged. HP also did a collaboration with Sex and the City 2.
Furstenberg isn’t typically big on collaborations, but we think it would be interesting and not so surprising if a DVF-designed HP laptop came out of this event.
We were determined to get to it all last night.
First, we headed up to midtown for a cocktail reception and screening of Sex and the City 2 at the Paris Theatre. Sponsor HP did a great job at attracting plenty of bold names–and the after party at Bergdorf Goodman, featuring tons of scrumptious Mediterranean snacks, impressed–but it didn’t distract from the fact that the movie disappointed on pretty much every level.
To quote Jezebel quoting film critics, it was “insipid,” “condescending,” and “blatantly anti-Muslim,” not to mention anti-woman, anti-love, and in its own way, anti-fashion. We were seriously depressed after the two and a half hour nightmare. (There will be more thoughts from us on the clothes tomorrow following Steff and Cheryl’s screening of the film tonight.)
After a kebab and a cocktail, it was time move on.
In Case You Missed It: Yesterday’s episode of Oprah featured J.Crew’s Creative Director, Jenna Lyons. The media queen not only went inside the J.Crew offices, but she also went inside Jenna’s closet! It’s like a dream—huge and colored-coded. Click to watch the clip! {HuffPo} Happy Belated Birthday: To Tavi! The bite-sized blogger turned 14 yesterday. Read more →
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