Last night, Karl Lagerfeld extended his empire even further with a launch party for his new range of T-shirts in collaboration with artist collective I Love Dust, which was held, appropriately, in a Karl pop-up shop in the West Village. And though Lagerfeld wasn’t physically there, there was plenty of his likeness to go around

There were Lagerfeld dolls, teddy bears, shoes, jackets, and special-edition Diet Coke, sprinkled alongside the new shirts, which are emblazoned with his most memorable quotes and images of his signature style pieces.

The scene was a remarkable testament to the power of the Kaiser’s ever expanding personal brand.

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