New ecommerce sites launch all the time, but sometimes they’re special. Jaclyn Bethany launched Audrey Grace in her hometown of Jackson, Mississippi about a year ago and it first popped on our radar earlier this year when she staged a Marie Antoinette-themed pop-up shop at the Highline here in NYC. She shoots dreamy look books with cool bloggers and stocks the kinds of precious, ultra-feminine, vintage-inspired (and vintage) pieces we can never seem to find outside the pages of magazines like Lula (one of her sources of inspiration) and, like, Zooey Deschanel’s wardrobe.

She sources her inventory from all over the world and now those perfect frocks from hard-to-find brands like Orla Kiely, Lauren Moffatt and tk are all in one place, accessible for all on audreygraceshop.com, which officially launched last week. To promote the launch, Bethany collaborated with Claire Cottrell on a pretty video, which you can see here exclusively.

Bethany’s also an example of a new trend we’ve noticed of young twentysomethings opening up shops straight out of (or, in her case, while still in) college. She just graduated from Fordham with a BA in Acting, which she says is her true passion (perhaps the name of her business wasn’t the only thing inspired by Audrey Hepburn and Grace Kelly). We chatted with her about how she did it and what’s next. Watch the video below and read on for our interview with Bethany.

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