Fashionista

Jade Lai

Friday June 29th, 2012

How I’m Making It: Jade Lai of Creatures of Comfort
How I'm Making It

How I’m Making It: Jade Lai of Creatures of Comfort

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If you live in New York or Los Angeles, chances are you’re familiar with the store Creatures of Comfort. Nestled in the heart of SoHo on Mulberry Street in NYC and on Melsore Avenue in LA, Creatures of Comfort is exactly a dreamy emporium of smart, beautiful, and, yes, comfortable (mostly) clothing, shoes, and accessories. But there’s more. The woman behind these bi-coastal retail havens, Jade Lai, goes above and beyond the average duties of a store owner. She has a background in architecture which is immediately evident in the design and layout of her stores. She also designs an in-house brand called, you guessed it, Creatures of Comfort, who’s AW12 collection had the best dotty prints and sleek trousers we’ve seen in a while. We caught up with Lai to hear about her inspirations, dreams, and the practical realities of owning a store and designing a line.

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Published at 3:07 PM

Sunday February 26th, 2012

Fashionista Week in Review: More Fashion Musical Chairs, Marni for H&M (Giveaway Alert!), and We “Sparkle” with a Reality TV Star
Week In Review

Fashionista Week in Review: More Fashion Musical Chairs, Marni for H&M (Giveaway Alert!), and We “Sparkle” with a Reality TV Star

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Raf Simons Leaves Jil Sander: After an emotional final show at Jil Sander, rumors are flying about what he will do next now that Jil Sander is returning to her eponymous label. Sounds like he probably isn’t going to Dior, and with reports emerging Hedi Slimane will replace Stefano Pilati at YSL, we’re more confused than ever.

Marni for H&M: We attended the launch party and brought you the highly anticipated full lookbook. Now, Fashionista is giving away two pieces from the collaboration! Don’t miss out – it ends Monday.

Sparkle, Baby!: Toddlers and Tiaras star Eden Wood along with mother Mickie are launching a line of clothes for the attention-starved child in your life. It’s real, y’all!

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Published at 2:00 PM

Tuesday February 21st, 2012

Wednesday September 15th, 2010

Last Night’s Other Parties: Creatures of Comfort and Style.com
Fashion Week Parties

Last Night’s Other Parties: Creatures of Comfort and Style.com

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We didn’t make it to the Dazed party at Don Hill’s last night (although we heard a bunch of people got arrested, so maybe that’s a good thing), but we did manage to stop by the Creatures of Comfort New York store launch on Mulberry Street and Style.com‘s 10th anniversary bash, which was taking place just a couple of blocks away.

Creatures of Comfort, a Los Angeles-based brick and mortar store, label, and online shopping destination for Rachel Comey and VPL-lovers across the country, is opening up shop in New York. Owner Jade Lai hosted a party in her expansive new space last night, and tons of our favorite designers were there: Tiffany Tuttle, Comey, Peter Jensen, Victoria Bartlett, Daphne Javitch, and plenty more. And of course Lai around, not only touting her new storefront, but also her INCREDIBLE in-house collection, which both Leah and I melted over. It’s gently priced–in the $150-$350 range–and everything is a mix and match of silk cropped blouses, tie-waist dresses, and loose blazers. Most was made from a delicate crepe, with some cotton mixed in. And the color palette? Seafoam, terra cotta, white, periwinkle…everything we want for spring.

After fawning over the clothes, we chatted with our Carroll Gardens contingency–Izzy from RackedNY, Adele from Epaulet, and Jen from Bird. South Brooklyn is the best.

But soon it was time to head to Lafayette for Style.com‘s 10th anniversary party.

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Published at 4:00 PM