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Tuesday September 6th, 2011

Tavi Gevinson Becomes an Editor: Her Thoughts on Being a Boss, Lady Sites and Fashion Week
Magazines

Tavi Gevinson Becomes an Editor: Her Thoughts on Being a Boss, Lady Sites and Fashion Week

Once “The 13-Year-Old Fashion Blogger,” Tavi Gevinson is now officially The 15-Year-Old Editor. Her site for teenage girls, Rookie, is up and running as of yesterday and we’re impressed. Although it’s been a while, I’m pretty sure that if I were a teenager I would think Rookie was the coolest thing ever.

The content and design are cute but not cloying, honest but not too earnest. The site is straight-forward and clever without feeling negative or sarcastic. Lady Gaga called Tavi “the future of journalism” before even seeing Rookie. There’s already talk of it fitting in amongst other “lady sites” like Jezebel, The Hairpin, Hello Giggles and Jane Pratt’s XOJane. Of course, none of those sites have super cute back-to-school fashion editorials like this one (seriously–it’s good). It does have a feminist angle–not in an in-your-face way, but it’s there and is kind of what Tavi is all about these days.

As Tavi’s novelty within the fashion world starts to wear off (right?), she’s successfully becoming a real person who looks like she’ll have a long and important career. She ditched her glasses, is not as excited about fashion as she once was and seems more interested in books than fashion magazines. Like any editor of a highly-anticipated new publication, Tavi’s been giving interviews to promote the site and give her thoughts on things like being a boss, the Jane Pratt situation, fashion week, and more.

Here are the best bits, via The Cut and MTV Style.

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Published at 10:15 AM

Thursday September 1st, 2011

Tavi Gevinson’s Rookie Will Launch Monday, Jane Pratt on Board as ‘Fairy Godmother’ and Other Details
Magazines

Tavi Gevinson’s Rookie Will Launch Monday, Jane Pratt on Board as ‘Fairy Godmother’ and Other Details

Summer’s just about over, but teenage girls dreading the return to high school after Labor Day will at least have one thing to look forward to: Blogger-turned editor Tavi Gevinson‘s new online (and sometimes print) magazine, Rookie, which promises to speak to teenage girls the way Sassy did before Tavi was born.

Rookie will go live this Monday on rookiemag.com. It may seem odd to launch on a holiday, but Rookie’s publishing schedule is reportedly tailored to that of a teenage girl (three posts per day: one after school, one after dinner, one before bed)–and, chances are, a lot of teenage girls are going to be sitting at home on their computers monday night dreading the fate that awaits them in the morning.

Here are all of the important details we’ve scooped up from WWD, the Times and the blog that started it all, Style Rookie!

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Published at 9:48 AM

Friday August 5th, 2011

Tavi Launching Online Mag Without Jane Pratt, Cites ‘Corporate Control’ Issues

Tavi Launching Online Mag Without Jane Pratt, Cites ‘Corporate Control’ Issues

What could have been the love child of an epic mating between new and old school, may not be anymore. WWD reports today that Sassy‘s Jane Pratt–now the EIC of XOJane.com–may no longer be involved with Tavi Gevinson’s upcoming website, after all.

Earlier this year, Tavi and Jane announced they would be collaborating on a site for teens called “Rookie.” XOJane launched but there was no sign of Tavi’s project. Up until this July, the blogger was still talking about it. At an event in Brooklyn, the high school sophomore dished details about the partnership, announcing the official title and what to expect in terms of design and tone. She also did a guest post on the site about the disgusting contents of her locker.

According to WWD, Tavi has recently decided against launching with Say Media, the company which hosts XOJane, in order to have full control of her site.

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Published at 4:33 PM

Friday July 29th, 2011

Fashion News Roundup: The Olsens Brought Toms to Honduras, Jane Pratt’s Exorbitant Speaking Fee and Australian Vogue‘s First Plus-Size Spread
Fashion News Roundup

Fashion News Roundup: The Olsens Brought Toms to Honduras, Jane Pratt’s Exorbitant Speaking Fee and Australian Vogue‘s First Plus-Size Spread

The Olsens Gave Shoe Fittings in Central America: Mary-Kate and Ashley, who recently collaborated with Toms on a range of cashmere shoes, just took a trip with founder Blake Mycoskie to Honduras to personally give out shoes to needy kids in three different communities. Good for them!
{People Style Watch}

Jane Pratt won’t wake up for less than $15,000: At least, she won’t speak for less than that. The Observer says that is the amount they were quoted by Pratt’s representation when they asked if the former Sassy editor would be available to “deliver a brief address to a small group a month from now, in New York.”
{New York Observer}

“Billie Jean” named most stylish video: GQ ranked the 30 most stylish music videos of all time. Michael Jackson took both the #30 and #1 spots for “Thriller” and “Billy Jean,” respectively. Though his red leather jacket in “Thriller” may be more memorable, Jackson’s leather suit (with cropped pants), bowtie, pink socks and oxfords were pretty inspiring. {GQ}

Robyn Lawley’s Vogue coup: Robyn Lawley, who covered Italian Vogue‘s recent plus-size issue, now stars in Australian Vogue‘s first-ever plus-size spread. {Frockwriter}

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Published at 12:35 PM
Watch: Tavi’s Sassy Tribute, Plus More Details on Her Magazine, Rookie
Magazines

Watch: Tavi’s Sassy Tribute, Plus More Details on Her Magazine, Rookie

As planned, blogger and author Tavi Gevinson gave a Sassy-themed performance at an event in Gowanus, Brooklyn on Wednesday called “The Talent Show Presents: A Tribute to Sassy Magazine.” Tavi and four other girls–a band called SUPERCUTE! and a 19-year-old blogger–performed a live reenactment of the ’90s teen magazine’s “Dear Boy” feature. Each girl asked some dude sitting on a stool various questions about “boys” ranging from, “Should I get married?” to “Do you believe in Ghosts?” to Tavi’s sweet, earnest “Um, I was tricked…and…I thought we had to ask serious questions about boys…well now it’s embarrassing, but okay…” and you get the idea (Tavi starts talking around 3:40).

Sadly, we weren’t able to see this in real life, but thanks to YouTube and the Village Voice, we got to hear Tavi talk like a normal teenage girl about a boy she likes and also know a little more about what she has referred to as a “top secret government project.”

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Published at 10:53 AM

Thursday July 21st, 2011

Tavi’s Writing a Book About Being a Teenager

Tavi’s Writing a Book About Being a Teenager

If we were the jealous types, we’d certainly be jealous of Tavi. She’s been to the couture shows, is a Jane Pratt collaborator, and now…has two books in the works. One is a Rizzoli coffee table book and is based on her blog. The other one? We can’t quite figure out how to categorize it. A combo of Mad Libs and Choose Your Own Adventure, maybe.

According to WWD, Tavi had a sleepover with author Marisa Meltzer, who penned the books How Sassy Changed My Life and Girl Power. The result? Not a bleary-eyed morning because they spent the whole night eating pizza and watching Clueless. No, instead that meeting yielded a book idea.

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Published at 9:00 AM

Monday June 20th, 2011

For Tavi’s First Post for XOJane She Shows Us What’s In Her Locker and It’s Really Gross

For Tavi’s First Post for XOJane She Shows Us What’s In Her Locker and It’s Really Gross

Tavi’s first piece for XOJane.com is up! The 15-year-old blogger is currently working with Jane Pratt on a website geared towards people in her own age group. But, that doesn’t mean Tavi and the contents of her bag locker aren’t relevant to XOJane readers. Hence “What’s in My Bag: Locker Edition.”

Tavi may not have a Sofia Coppola X Louis Vuitton duffle full of moleskins, passports and Chanel makeup, but I wouldn’t exactly call her “What’s in my bag” piece boring. There’s some normal high school locker stuff, some really gross stuff and some really random stuff that does not make sense in a high school locker, like the blue wig she wore all over last fashion week, for instance. It was so messy, it took her well over the 20 alloted minutes to clean out at the end of the school year. In addition to the aforementioned wig, there were old tap shoes, deodorant, Play-Doh and a black lace veil.

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Published at 11:45 AM

Thursday June 2nd, 2011

XOJane Makes Under Tinsley Mortimer and She Looks Amazing
Beauty

XOJane Makes Under Tinsley Mortimer and She Looks Amazing

The newly launched XOJane, Jane Pratt’s newest online venture into the lady internet space, promised to bring back a few of Sassy and Jane‘s most beloved features, including Jane‘s “Makeunder.”

They made good on their word, and today put out their first “Makeunder” featuring Tinsley Mortimer of all people. That’s Tinsley pre-makeunder above. Click through to see her after the girls at XOJane got their hands on her. It took only 15 minutes (the Tins said she spends two hours prepping for a red carpet event) and only five beauty products were used (she uses 15 before she faces the flashbulbs)–and after you see how she looks you’re gonna want every beauty product they used on her (at least I did).

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Published at 10:12 AM

Monday May 16th, 2011

Jane Pratt’s Site Launches: She Talks Gay Husbands, Tavi and Why She Still Wants to Do Another Magazine
People We Like

Jane Pratt’s Site Launches: She Talks Gay Husbands, Tavi and Why She Still Wants to Do Another Magazine

We all owe a little bit to Jane Pratt. When I say “we,” I mean my generation, the generation before mine, and the generation that follows me. Growing up as a wannabe fashion writer, I admired her ingenuity and success–she was cool, she was smart, and most importantly, she made “it” happen for herself. As a reader, I appreciated her honesty. It’s undeniable, especially as a teenager, that women’s magazines in particular can make you feel less than adequate. With Sassy, then Jane, Pratt gave women a place to be themselves. Instead of dictating what you should be, Pratt’s world celebrated who you were.

From this nostalgic and unabashedly fawning intro, it’s obvious I’m a huge fan of Jane Pratt‘s. So when I was offered the chance for Pratt to walk me through XOJane.com just a day before the launch of the site, I said yes with wild enthusiasm. But I was determined not to make a decision about whether or not I liked the content until I, you know, read the content.

So yesterday I took the train up to Say Media, a company that does everything from selling online advertising to launching websites (including XOJane), to see what Pratt and co. have produced.

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Published at 9:10 AM

Wednesday March 23rd, 2011

Tavi Gevinson’s Magazine With Jane Pratt Will Launch This Summer
Magazines

Tavi Gevinson’s Magazine With Jane Pratt Will Launch This Summer

JanePratt.com is coming soon. The website says so. But will Tavi Gevinson’s much-hyped forthcoming magazine with Jane Pratt be part of the idolized editrix’s new site? And when will be able to get our mitts on Tavi’s Sassy redux mag?

An article in today’s WWD attempts to answer those questions, despite Pratt’s refusal to go on record and comment on her plans for the site.

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Published at 11:29 AM