Fashionista

Wednesday January 19th, 2011

Jane Pratt’s Launching a New Website; Seems Unconnected to Tavi’s Sassy Redux

Jane Pratt’s Launching a New Website; Seems Unconnected to Tavi’s Sassy Redux

Vice managing editor Amy Kellner announced via Twitter yesterday that she is the new executive/managing editor of JanePratt.com, a soon-to-be-launched site from the editor of Sassy, Jane, and most recently a yet-to-be-named magazine with Tavi Gevinson.

According to Jezebel, an advert for the job just went up on Media Bistro last Friday, which means the decision to hire Kellner was made incredibly fast, or Pratt already had her in mind before she even put up the post. Which wouldn’t be surprising. Kellner’s been a fixture on the downtown scene since the mid-’90s. So she and Pratt surely know each other. And it doesn’t sound like this site is part of the Tavi project, either.

In fact, given Kellner’s background, we doubt this site will have much to do with fashion. Surely there will be a little, but we’re hoping it’s more of a no-bullshit portal for women. Because other than the Hairpin, which is hilarious and awesome, and Jezebel, which is sometimes brilliant, sometimes not, most women’s sites–much like most women’s magazines–suck. (Why do they suck? Because they’re either too ranty or too sexist. And rarely smart.)

So good luck to Amy and Jane. We’ll be reading from Day 1.

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Published at 12:32 PM

Tuesday January 4th, 2011

Tavi Gevinson Is Skeptical About Celeb Designers But Fawns Over Gwen Stefani Anyway in Teen Vogue
Rants

Tavi Gevinson Is Skeptical About Celeb Designers But Fawns Over Gwen Stefani Anyway in Teen Vogue

Tavi Gevinson interviews Gwen Stefani in February’s Teen Vogue. It’s her first bylined piece for the teen mag, and she begins by expressing her skepticism for celebrities who design clothes:

“I can’t say I’m enthusiastic about the recent celebrity-turned-designer trend. In fact, I’m a skeptic. Too often I feel people are expected to drop a couple hundred dollars just because X celebrity was good in Y sitcom, thus somehow making X’s design abilities top-notch. So, though a fan of Gwen Stefani’s music, I wasn’t sure what to expect when I entered the L.A.M.B. studio.”

But by the end of her piece, after a fun girly photo shoot together in which Stefani goofs around with Gevinson and makes sarcastic jokes about how awkward it is to pose for photos, Gevinson is clearly on team Stefani. Her skepticism gone, she writes,

“As Gwen showed me different ways she’d style a pair of what she nicknamed ‘jailbird pants,’ an old video I’d seen on YouTube came to mind: Gwen is 22, pre-fame, and showing the camera a DIY ‘jailhouse dress.’ That use of personal identity is what makes her designs not derive from tabloid appearances but act as a further reflection of her as an artist. Like her music, they embrace a side of her that is unabashedly unique, whether she executes it through kaleidoscope prints or by singing a friendly reminder: ‘It’s my life!’”

Nevermind that that last sentence seems a little jumbled (“her designs not derive” say wha?).

All this makes sense, of course. Gevinson wouldn’t have a piece in Teen Vogue if she ended up slamming L.A.M.B. Fashion mags aren’t exactly the place for hard-hitting journalism or even criticism. It’s a cute piece, too, and offers readers a more personal and unfiltered look at Stefani in just a few hundred words.

But here’s the thing: Gevinson has announced plans to start a magazine (Sassy part deux) with Jane Pratt, presumably to offer something glossy teen fashion mags are not currently offering. Mags like, well, Teen Vogue. Gevinson has said she loves Sassy because “It called out celebrities and politicians for being assholes, educated its readers on politics without sounding biased, and focused on fashion in a way that was unconventional. It was lipstick feminism for teenage girls, covering sexist issues but not discouraging having fun with makeup or caring about boys. It included R.E.M. records as opposed to the perfume scents of today’s teen magazine pages.”

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Published at 12:42 PM

Wednesday December 22nd, 2010

Top Ten Fashion Media Stories of 2010

Top Ten Fashion Media Stories of 2010

Media is evolving at the breakneck speed of Twitter and traditional print outlets and new media ones are constantly reorganizing and reshuffling mastheads to ensure that their publications continue to rake in advertisers and stay alive. The world of fashion media is no exception. This year there was so much playing of editorial musical chairs, we devised little flow charts to try to keep it all straight.

From Carine Roitfeld’s shocking departure from Vogue Paris to the fat-hating Marie Claire blogger who pissed just about everyone off, here are the top ten fashion media stories of the year.

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Published at 5:38 PM

Wednesday December 8th, 2010

From the Glossy Archives: US Vogue, November 1988 (Anna’s First Issue As EIC)
From the Glossy Archives

From the Glossy Archives: US Vogue, November 1988 (Anna’s First Issue As EIC)

There’s something wonderfully nostalgic about looking through old magazines. The glossy pages we thumbed through when we were in our impressionable tween and teen years told us who was cool and how to look cool (and we believed them).

If Tavi Gevinson’s recent announcement that she will be reviving a Sassy-esque mag with Jane Pratt showed us anything, it’s that the girls who grew up reading Sassy are fiercely loyal to the mag that shaped their identities in a real and lasting way. Lauren calls Jane Pratt her “personal Jesus,” and wrote that “Sassy is the reason [she] became interested in fashion as a 5th grader.” In her open letter to Tavi Gevinson and Jane Pratt on our blog crush The Hairpin, former Gawker scribe Emily Gould said as much, writing, “Sassy and, later, Jane got into my brain when it was at its most malleable; these magazines were such a profound influence on the way my tastes in books, magazines, bands, cute boys, and first-person writing developed that I hear their editorial voice in my head at the oddest moments, for example recently I was doing my laundry and I remembered a Jane tip about how you can use, and I think I quote? “like, half the amount of detergent” you’re currently using. I remember whole blocks of text from “Tiffani-Amber Thiessen: Something Does Not Compute.” I became the kind of writer and person I am in part because of these magazines.”

So it’s with an understanding of the powerful and formative hold that the glossies we once pored over still have on us that we launch our newest series, “From the Glossy Archives.” We’re pulling old glossies–from Sassy to Vogue to Pop–from our bedroom shelves and from eBay and scanning in the funniest ads, the most surprising stories, and most salient editorials so we can all reminisce together. And for the true magazine nerds out there (ourselves included), we will, of course, include the masthead so we can watch the editorial musical chairs play out throughout the years.

First up? We figured US Vogue from November 1988, Anna Wintour’s first issue as editor-in-chief, was a good place to start. The mag is a gold mine so we’ll dispense the nuggets piecemeal starting with the masthead, awesomely ’80s ads, and a feature that is an ode to Alaïa (before Alaïa and Wintour hated each other). Editorials to follow.

Take a look.

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Published at 6:30 PM

Saturday November 13th, 2010

Crazy, Insane, Breaking News: Tavi and Jane Pratt–You Know, Sassy‘s Jane Pratt–Are Launching a Magazine
Magazines

Crazy, Insane, Breaking News: Tavi and Jane Pratt–You Know, Sassy‘s Jane Pratt–Are Launching a Magazine

Tavi Gevinson announced on her blog yesterday that she is launching a magazine with legendary editor Jane Pratt, founder of Sassy and Jane.

As Jane Pratt is my own personal Jesus and Sassy is the reason I became interested in fashion as a 5th grader, this news fascinates/excites me. Gevinson promises that it “won’t be Sassy (or the rebirth of Sassy, or Sassy 2.0).” I’m imagining a ‘zine-like publication that barely relies on advertising, given the fact that advertising was always Pratt’s biggest problem. (As is the case with any publication that voices a real, honest opinion.)

At the same time, the whole thing makes me a little uncomfortable, given that Tavi wasn’t even alive when Sassy was still good. But I guess I wasn’t alive when the Beatles were together, and I still liked them as a 15-year-old.

Hopefully they’ll at least bring back Cute Band Alert.

Submissions, ideas, etc. can be sent to MagazineSubmissionsAreFun@gmail.com.

What do you guys think about this? I’m curious.

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Published at 2:58 PM