Jason Cauchi designs clothes women actually want to wear. And that’s why his contemporary collection–named Dallin Chase after his two eldest children–is such a hit with a certain type of girl. You know, the type who doesn’t want to look too trendy, too forced, too “tries-too-hard.” (So essentially, everyone.)
I, for instance, fell in love with one of Jason’s chambray dresses a few years ago, and have been devoted ever since. Recently, I caught up with Jason to chat about his latest resort collection–and some other less serious stuff.
Fashionista: What’s up with resort? How is it different from your last collection and different from your next?
Jason Cauchi: Resort is my favorite season to design. We created the perfect wardrobe. We did great knit cardigans with a little bit of lurex and shine. The entire collection is bright and cheerful with nostalgic elements, like an easy crochet tank dress or our bread and butterfly print. Resort is a chance to escape into your clothes for a holiday, or to dream about the coming spring, so the clothes are more playful and light. For Fall, I tend to reference the city a lot and layer in pieces that could work for work or a weekend in the country. The perspective is totally different. Moving into Spring, the collection takes references the new year and a new mix of things to wear. Spring is a balance of escape and function–the ease of summer dressing allows us to add details and use color in unexpected ways.