Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Wednesday February 9th, 2011

Exclusive: Here Are the 24 Bloggers Tumblr Is Sending to New York Fashion Week

Exclusive: Here Are the 24 Bloggers Tumblr Is Sending to New York Fashion Week

It was just over a month ago we told you Tumblr–the image-heavy platform that high profile luxury labels, fashion writers, fashion photogs, and fashion enthusiasts alike have become taken with–was sending over 20 of its users to New York Fashion Week.

Now we’ve got the list of bloggers and more deets about what they’ll be doing this coming week. It’s no surprise that Jessica Quirk (nee Schroeder) of What I Wore and Textbook‘s John Jannuzzi are two of the chosen 24. But maybe it’s a bit more surprising that Tumblr is flying in Party Tights‘ Ella Wood, a 16-year-old who Tumbls from Devon, England.

And if you were doubtful that Tumblr’s 24-strong fleet would have access to shows, they’re all set to attend Oscar de la Renta’s show on February 16, as well as get some one on one face time with Mr. de la Renta himself this Friday before his show. Erika Bearman, the brand’s director of communications (better known as @oscarprgirl), will also treat the Tumblr 24 to a tour of Oscar de la Renta’s studio.

Check out the full list of the lucky 24.

Now we’ve got the list of bloggers and more deets about what they’ll be doing this coming week. It’s no surprise that Jessica Shroeder (now Quirk) of What I Wore and Textbook‘s John Jannuzzi are two of the chosen 24. But maybe it’s a bit more surprising that Tumblr is flying in Party Tights‘ Ella Wood, a 16-year-old who Tumbls from Devon, England.

And if you were doubtful that Tumblr’s 24-strong fleet would have access to shows, they’re all set to attend Oscar de la Renta’s show on February 16, as well as get some one on one face time with Mr. de la Renta himself this Friday before his show. Erika Bearman, the brand’s director of communications (better known as @oscarprgirl), will also treat the Tumblr 24 to a tour of Oscar de la Renta’s studio.

Check out the full list of the lucky 24.

Read more →

Published at 12:14 PM

Monday August 16th, 2010

Three’s A Trend: Boys Are Contributing To Their Girlfriends’ Personal Style Blogs
Rants

Three’s A Trend: Boys Are Contributing To Their Girlfriends’ Personal Style Blogs

Personal style blogging is just that–personal. The UK’s Observer commented on the phenomenon of personal style blogs yesterday, noting that there is “something oddly compelling about the album of images–you’d be surprised how quickly you can start to care about a complete stranger’s wardrobe.” The article references Rumi Neely’s Fashion Toast, Katie Mackay’s What Katie Wore, and Susie Lau’s Style Bubble as examples. Of course there’s also Jessica Schroeder’s What I Wore, Camille’s Childhood Flames, and, duh, Tavi. The list could go on.

It’s true: Personal style blogs can be black holes. The voyeurism sucks you in and all of a sudden you’ve lost 40 minutes of your life looking at what someone you don’t know wore five weeks ago. But what struck me about a few of the blogs that the Observer mentioned (and one they didn’t), is that despite the deeply personal and individual nature of these blogs–the self-portraiture, the divulging of personal details–boyfriends are helping their blogger girlfriends out. Rumi Neely‘s boyfriend takes her photos. Jessica Schroeder’s fiancĂ© takes most of her photos. Katie Mackay’s boyfriend writes the copy for her blog, and she only started taking photos of her outfits and posting them on the internet after he challenged her to wear a different outfit everyday of the year.

Read more →

Published at 7:10 PM