Fashionista

Tuesday September 18th, 2012

Rachel Zoe Partners with Jockey Shapewear, Elizabeth Hurley Launches Controversial Bikini Line for Kids and Vanity Fair to Debut in France
Fashion News Roundup

Rachel Zoe Partners with Jockey Shapewear, Elizabeth Hurley Launches Controversial Bikini Line for Kids and Vanity Fair to Debut in France

Vive la Vanity Fair! The glossy revealed its plans to launch a French version sometime next year. {WWD}

Here’s a breakdown of how racially diverse the runways were during New York Fashion Week. Hint: It’s finally actually improving. {Jezebel}, {Refinery29}

Kate and Laura Mulleavy talk designing Rodarte and the costumes for L.A. Philharmonic. {Styleite}

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Published at 2:30 PM

Thursday February 2nd, 2012

Tim Tebow is the New Face of Jockey But Won’t Model In His Tighty Whities
Campaigns

Tim Tebow is the New Face of Jockey But Won’t Model In His Tighty Whities

He may not be playing in the Superbowl this Sunday but Denver Broncos’ QB Tim Tebow still has plenty of opportunity to show off his, um, talents with a new gig as the face of Jockey Underwear, reports The Huffington Post.

But unlike male hussies David Beckham and Jim Palmer that came before him, devoutly Christian Tebow is keeping it pure of heart and won’t be dropping his pants for the new campaign. “Some things are better when left to the imagination,” Mo Moorman, public relations director for Jockey International, said. Well, sure, except for maybe when the thing being left to the imagination is, you know, the product you’re trying to sell.

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Published at 11:30 AM

Thursday March 17th, 2011

New Jockey StayCool Underwear Promises to Keep Your Hooha Three Degrees Cooler
Fashion Is Fun

New Jockey StayCool Underwear Promises to Keep Your Hooha Three Degrees Cooler

A cooler just landed on our desks. Exciting right? What could be inside? Maybe some beers or cool beverages to enjoy after work on this lovely warm New York evening? Nope. There was underwear in the cooler. Light blue (meant to be ice blue, get it?) Jockey underwear.

Jockey is promoting a new line of underwear called Jockey “staycool” and it uses fancy technology to keep your lady parts from overheating. According to the release, “The Outlast® temperature regulating technology behind Jockey® staycool underwear helps your skin feel up to 3° cooler.” You know it’s legit because the material was initially developed for NASA to “help balance temperature fluctuations in space.”

So far the line only comes in bikini and brief styles. No icy cool thongs for you!

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Published at 5:30 PM