Joe Fresh’s Founder on the Mistakes that Led to His Success
This week, Joe Fresh celebrates its one year anniversary doing business in America.
In my homecountry of Canada, Joe Fresh, founded in 2006, is already a really big deal, with 300 stores nationwide and a dedicated following eager to snap up its fashion-forward, super affordable duds. While it’s new to the States, it’s wasted no time in following a similarly lightening fast expansion: In just 12 months, Joe Fresh has launched four standalone stores in New York and opened up 680 shop-within-shops at JC Penney.
It’s a dizzying pace, but as I learned on Wednesday, when I spent the morning hanging out with founder and creative director Joe Mimran at the company’s New York headquarters, that’s just kind of how he rolls.



