Exclusive: Prabal Gurung On His New Web-Only Campaign, Whether He’ll Do a Print Campaign, and Behind-the-Scenes Images
Designer Prabal Gurung has already won the CFDA’s Swarovski Award, masterminded a collaboration with retail juggernaut J. Crew and counts Demi Moore and Michelle Obama as fans, but this fall marks another milestone for the designer: It will be the first season the three-year-old label will advertise.
Of course, Gurung does not shy away from trailblazing, and so while this campaign, shot by Daniel Jackson and modeled by Julia Saner, is gorgeous for a number of reasons, it’s also innovative as it will only appear only online–a particularly forward-thinking and timely move as newsstand sales continue to decline.
“The power of the Internet is enormous and the reach that it has is unparalleled,” Gurung said in an email this morning.
