The Kardashian sisters officially launched their Kardashian Kollection for Sears at their campaign photographer Annie Liebovitz’s studio in the meatpacking district Tuesday night. And while I, and most of the guests at the press preview, had gotten soaked through thanks to an unending downpour, Kim, Kourtney and Khloe looked impeccably coiffed and, yes, chic in their Sears’ togs–not to mention enviably dry.
Since the Kardashians are a family that sticks together, mama Kris was there too–looking super hot in that black polka-dot sheer Stella McCartney–and so was Kourtney’s beau Scott Disick.
The sisters were on publicist lock-down and not talking to any reporters (save the NYT, sad face), so we happily chatted with Bruno Schiavi–the designer who worked with the sisters to produce their Sears collection.
Kim, Kourtney and Khloe might be sisters by they’ve got different styles. “Kim’s Hollywood, Kourtney’s the bohemian and Khloe’s the rocker,” Schiavi explained, “and we tried to blend them together.”
And it seems they blend well. Even though the collection has only been on Sears’ shelves for less than a week, items from the collection have already sold out–before the official launch.
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