At some point “street style” referred to stylish people wearing their own clothes that they bought and put together in outfits themselves and then just went about their business. Now, there are stylists, PRs, agents, staged shoots, and more factors coming together to take the authenticity out of street style, especially during fashion week.
How soon before they just cut the charade of spontaneity and set up an actual red carpet in front of the tents?
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In case you’ve been living under a rock you’ve probably noticed that the influence of personal style bloggers has grown exponentially the past few years. More and more, brands are forgoing traditional methods of PR and media and instead reaching out to influential bloggers to harness their viral influence and disseminate the brand message. But while the online influence of personal style bloggers is unquestionable, accurately measuring and quantifying that influence is another story.
With the vast amount of data that’s available at the click of a mouse–from Google Analytics to Compete to Facebook to Twitter–you’d think measuring a site’s online presence would be easy. Not so. Because as Matthew Rhodes, strategy director of social media agency Fresh Networks points out in a recent Financial Times article, looking at page views and unique visitors alone no longer cuts it as an accurate way of measuring a blogger‘s influence. “Time on a site doesn’t mean influence, necessarily, any more than the volume of traffic does,” he said.
Karen Robinovitz of social media marketing agency Digital Brand Architects agrees.
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