Katy Perry is not known for subtlety, so I was not expecting an artsy black and white image for her Purr fragrance campaign. True to her campy form, she is posing as a cat. A pink and lavender, latex-clad, stripper-heeled kitty cat. With a giant pink ball of yarn.

The ad was shot by Miles Aldridge and is meant to complement the design of the Purr bottle which will be shaped like a lavender cat with jeweled eyes and metallic accents. The message here is quite clear. No abstract art for Katy. Meow.

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