Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

KCD

Thursday May 16th, 2013

Learn About Alternative Fashion Careers Like Olfactory Branding and Archiving at Our First-Ever Conference
How I'm Making It

Learn About Alternative Fashion Careers Like Olfactory Branding and Archiving at Our First-Ever Conference

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So you love fashion—but fashion design? Not so much. And that has you wondering what kinds of other fashion careers might be right for you. As a fashion-phile with practically zero designing skills myself, I’ve struggled with this very dilemma (I’ve cycled through various fashion internships from styling to PR before finally arriving at fashion writing).

Luckily, we’ve got our first-ever conference, “How to Make It in Fashion,” coming up to help you out. And one of the panels is devoted to alternative careers in fashion.

Here’s what we have in store for you:

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Published at 4:45 PM

Monday May 13th, 2013

Join Zac Posen, Rebecca Minkoff, and the Man Repeller at Our First Conference!
How I'm Making It

Join Zac Posen, Rebecca Minkoff, and the Man Repeller at Our First Conference!

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Fashionista is excited to host its first ever day-long event, How to Make It in Fashion.

This isn’t just another conference where you leave with a goodie bag and nothing else. (Although there will be a great one.) Along with tips on networking, alternative career paths, and plain old inspiring success stories, you’ll have a chance to actually talk one-on-one with many of our speakers (including Zac Posen, the Man Repeller’s Leandra Medine, Rebecca Minkoff and more) as well as Fashionista editors about how to kick-start your career or take it to the next level. You’ll get real, take-home advice, make connections, and who knows? Maybe you’ll take the first step towards your dream job.

All the deets and how to sign up, right this way.

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Published at 12:25 PM

Friday May 3rd, 2013

Monday April 15th, 2013

KCD’s Ed Filipowski on What He Looks for in a New Hire
How to Get a Job With Me

KCD’s Ed Filipowski on What He Looks for in a New Hire

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KCD president Ed Filipowski is one of the most influential—and intimidating—execs in the fashion business.

As the head of public relations for KCD, he works with a wide range of prestigious clients, from Givenchy and Swarovski to Marc Jacobs and Victoria’s Secret. Filipowski is also revered for nurturing—and holding onto—talent. While public relations is known for its fast turnover, the publicist—an employee at KCD since the 1980s, an owner nearly as long—has been able to keep his staff close. Currently, the average tenure for a senior-level publicist is 9.5 years. (And a KCD publicist pretty much never defects to another agency, which is also rare.)

I spoke with Filipowski last week about how he got his job at KCD—and what he looks for when he’s interviewing both senior publicists and interns.

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Published at 1:00 PM

Saturday April 13th, 2013

Wednesday March 27th, 2013

How Big-Name PR Firms Are Helping Young Designers
The Business

How Big-Name PR Firms Are Helping Young Designers

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Today, KCD will host its seasonal open house, where market editors, stylists and other fashion types will be given the opportunity to see the latest collections from the PR powerhouse’s roster of brands—including Givenchy, Chloe and Marc by Marc Jacobs—up-close.

Mostly everyone attends KCD’s press day because it’s filled with great brands that magazines (and, increasingly, websites) want to shoot. That’s why it’s such a coup for three-year-old accessories line Reece Hudson to show its Fall 2013 collection alongside KCD’s clients. As an emerging label, the company can’t afford to pay KCD a monthly retainer for representation. But designer Reece Solomon and business partner Max Stein are mentored by KCD senior vice president of public relations, Renee Barletta, through the CFDA incubator program.

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Published at 3:21 PM

Wednesday February 6th, 2013

Fashionista 50: The Most Influential People in New York Fashion Right Now
The Business

Fashionista 50: The Most Influential People in New York Fashion Right Now

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To survive in this business, you’ve got to have more than talent. You’ve got to be shrewd, savvy, determined—and a crazy-hard worker.

So here’s our list of the 50 most influential people working in New York fashion right now. To compile the list, we used our own knowledge of the industry combined with advice from inside sources.

Let us know what you think: You’ll find the entire Fashionista 50 list below. Click on the person’s name to read a full bio. And if you really want to click through the whole slideshow, you can do so here.

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Published at 12:40 PM

Monday January 28th, 2013

Wednesday September 5th, 2012

My Fashion Week Nightmare…with Lucky Mag’s Lauren Sherman
Fashion Is Fun

My Fashion Week Nightmare…with Lucky Mag’s Lauren Sherman

by Leah Chernikoff & Mara Sprafkin

Anyone who works in the industry has had ‘em: A fashion week related nightmare. We asked designers, editors and stylists to share theirs with us, and then we asked our friend (and super talented artist) Mara Sprafkin illustrate them. Don’t be scared… Yesterday the Vena Cava girls told us about their Western-meets-S+M fashion show for Read more →

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Published at 4:00 PM

Tuesday July 24th, 2012

Friday July 13th, 2012

KCD President Ed Filipowski on the PR Firm’s New Partnership with Spring Creative, How Fashion PR is Changing, and Expansion Plans in Europe and the UK
The Business

KCD President Ed Filipowski on the PR Firm’s New Partnership with Spring Creative, How Fashion PR is Changing, and Expansion Plans in Europe and the UK

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Earlier this week, fashion PR powerhouse KCD announced a new partnership with London-based creative firm Spring.

Spring, which was founded as a photo studio and is now billed as a “studio complex and multichannel creative agency”, is run by folks with some serious fashion cred of their own: Robin Derrick, who was the creative director at Vogue UK and Armani, and Robin Harvey, who was the founding creative director of Net-a-porter. Under the Spring umbrella (divisions include Spring Creative, Spring Creative services, and soon-to-launch Spring New York) the firm develops advertising and multimedia campaigns for high profile clients like Target and Louis Vuitton. Remember that Harper’s Bazaar redesign? That was them too.

The idea behind the partnership is that as clients begin to have new and greater demands–for digital strategy, launching e-commerce, social media, etc–KCD wants to be able to address those needs under one roof.

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Published at 5:15 PM