Fashionista

Monday May 6th, 2013

Tuesday April 2nd, 2013

Thursday August 26th, 2010

Charlize Theron and Orlando Bloom are Uniqlo’s New Brand Ambassadors

Charlize Theron and Orlando Bloom are Uniqlo’s New Brand Ambassadors

As Japanese basics purveyor Uniqlo has expanded into markets beyond Asia, it’s made a concerted effort to take things to a higher level, at least when it comes to design. The brand’s first big campaign here in the US included scenesters like Chloe Sevigny and Kim Gordon. Uniqlo quickly became the poor man’s APC, or the cool guy’s Gap, however you want to look at it.

But that was in 2007, before the recession hit. Now, being cool isn’t as important as being beloved by the masses. Uniqlo’s taking a cue from competitor Gap, releasing a “Made For All” campaign starring international celebrities Charlize Theron and Orlando Bloom.

The campaign makes sense. Uniqlo’s mission is to provide well-made, good-looking clothes to everyone. But are Charlize and Orlando the right ambassadors? We’re not so sure. When we think of innate style, they’re not the first celebs that come to our minds.

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Published at 11:57 AM

Friday April 9th, 2010

Thursday August 20th, 2009

Rodarte Curates Colette

If there were a fashion retail scale, Target would be on one side and Colette the other. And yet, just weeks after announcing their collaboration with the former, Kate and Laura Mulleavy of Rodarte announced their work with the latter. This October, they’ll curate an exhibition of their favorite things for Sarah Lerfel’s concept store Read more →

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Published at 8:57 AM

Wednesday June 24th, 2009

Mid-Day Snack

Mid-Day Snack

Silver Fox: Jeffrey Monteiro’s resort collection’s already made its TV debut, courtesy of our noted girl crush, Kim Gordon performing on Jimmy Fallon. Though even a Sonic Youth appearance makes it hard for us to stomach that show. {StyleFile} Invention Convention: Fashion’s most ethically minded innovators get recognized. Reading this cleared our palate of the Read more →

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Published at 1:48 PM

Friday June 5th, 2009

Mid-Day Snack

Mid-Day Snack

Girl Crush: We’ve had a major one on Kim Gordon since our days of reading Sassy. Time and this video have only made our hearts grow fonder. {Style} Winner!: My soccer team won its championship game last week and I took home what I though was a pretty kick ass trophy for Brooklyn co-ed soccer. Read more →

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Published at 12:54 PM