Wednesday, JCPenney CEO Ron Johnson unveiled details of a major overhaul that JCPenney stores are about to undergo. Based on WWD’s report this morning, nothing will go unchanged–save for the name of the store and its passable ecommerce component.
Johnson is focusing on the brick and mortar stores and his plans for those sound a little familiar. That’s because they’re similar to those of another mass retailer who recently announced a new retail strategy–Target. While JC Penney won’t necessarily have the same type of rotating limited edition collaboration component as The Shops at Target, their new selling floor format is the same idea. It’s all about “shops.”