Another fashion week equals another wave of bloggers—some undeniably great, some definitely terrible—coming into their own. To help cut through the crap, Fohr Card, the database that offers marketers real-time stats and detailed information on thousands of fashion blogs, has homed in on 104 emerging stars just in time for NYFW. Most of the bloggers featured will be attending the shows, which means it’s worth adding them to your Tumblr dashboard/RSS Feed/Twitter account for a fresh angle on Spring 2014.
“Our clients are always asking who we’re excited about on the platform,” explains Fohr Card founder James Nord. As for what makes these bloggers stand out from the pack? “We’re seeing more and more bloggers try and sharpen their editorial eye as they step away from just daily outfit photos,” Nord says. “Brands are asking for more than a picture on your stoop and bloggers are surprising a lot of people by delivering great stories.”
Click through to check out 20 of Fohr Card’s favorite. Bloggers and brands with Fohr Card memberships can see the full list at Fohrcard.com.