Laure Heriard Dubreuil, Frederic Dechnik, and Milan Vukmirovic opened Miami concept shop The Webster in 2009 to much fanfare. After all, Dubreuil and Dechnik were YSL alums and Vukmirovic helped found Colette.
Luckily for them–and us–their abilities far exceeded the impressiveness of their resumes. The Webster is now a go-to destination in Miami, much like Colette is in Paris or Opening Ceremony is in New York. And with that credibility comes the ability to expand your brand. The first step is an e-commerce site, which launched this month.
We recently met up with Dubreuil at Payard’s new downtown Manhattan location to chat about the web, why Miami is a great place for jet setters to…settle, and what’s next for her and her partners.