PARIS–Last night at soon-to-be It-club Silencio (think Gold Bar plus Kenmare), Proenza Schouler‘s Jack McCollough and Lazaro Hernandez along with POP magazine threw a party to celebrate the release of their new Harmony Korine-directed fashion film, Snowballs. The title is entirely misleading because not only is there nothing snowy or bally about this film, but snowballs also connote a sort of childhood cuteness (a snowball fight! fun!) and this film is not that. It’s disturbing and most of the posh fashion-y crowd (which included both Traina sisters and Lauren Santo Domingo) left the screening room feeling a bit unnerved and gripping their champagne flutes a little tighter. The creepy baby voices singing, the models dressed up like Native Americans with distorted faces and feet shod in trash bags, the not-so-sober rotund shirtless Southern preacher type character in a trailer, the part where the shirtless fat Southern guy and the two characters dressed up as Native Americans all dance together in a circle–it’s provocative to say the least.

Jack McCollough even acknowledged to WWD that the film is “not like a sales vehicle. It’s a sales deterrent if anything.” But that’s precisely why it’s awesome.

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