We fought our way up the (intentionally) graffiti-ed stairs at The Standard last night to stop by Ferragamo’s launch party for their new fragrance at Le Bain, the hotel’s new rooftop bar. It’s the first official fête at the Standard’s latest hot-spot, and the AstroTurf roof was packed with models and socialites.

The model of the evening, was, of course, Dree Hemingway, the face of Ferragamo’s new scent, Attimo. She looked stunning in a shimmering metallic floor-length gown from Ferragamo’s Fall 2010 collection, accented with gold Gaia Repossi jewelry.

Ferragamo’s got a loyal following with a more mature crowd, so they’re hoping Hemingway’s “it-girl” status will rope in a younger clientele.

“I mean, the fact that I like to wear is a good sign, right?” she told us. “It’s just easy to throw on.”

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