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Friday June 10th, 2011

Franca Sozzani Actually Loves Bloggers
Magazines

Franca Sozzani Actually Loves Bloggers

Vogue Italia editor Franca Sozzani seems to have a lot of opinions about, well, everything, but she’s had a lot to say on the subject of bloggers lately, some of which has been a tad contradictory.

She dug herself into a little bit of a hole in January when she ranted on her own, um, blog on Vogue Italia’s site, about how bloggers were an “epidemic” who “don’t hold a real importance in the business.”

She was quick to dig herself out of said hole when influential blogger Liberty London Girl gave her the chance in a recent–and very interesting–interview at an event at Harvey Nichols. It was part of “Vogue Experiences,” a series of events with panels and discussions where young creatives show up to get advice and network. Despite the aforementioned rant, Franca seemed to have no idea why people think she dislikes bloggers:

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Published at 3:00 PM
Blogger Liberty London Girl is the New Face of Hunter Wellies

Blogger Liberty London Girl is the New Face of Hunter Wellies

While bloggers now regularly receive compensation for promotional work–think Rumi Neely‘s work with Forever 21 and Ralph Lauren–it’s typically “viral” campaigns. But that’s all changing, what with Susie Lau’s appearance in a Gap campaign last Christmas, and now, the announcement that fashion editor/blogger Sasha Wilkins of Liberty London Girl is the new face of Hunter, the company famous for its wellington boots.

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Published at 2:00 PM