I’ve never really paid much attention to what shampoo I use, as I’ve always assumed conditioner was more important anyway for my thick, naturally curly and frizzy hair. Pretty much anything without the words “thickening” or “volumizing” (or “sodium” once I started getting Brazilian Keratin treatments) seemed fine.
But, I’m starting to think the opposite is true.
It used to be that when an actress’s career stalled or she got a bit past her prime, she’d turn to the theater to re-establish herself as a “serious” actress. Now it seems like Hollywood leading ladies are running to the beauty industry to up their cred and leave a legacy.
There’s a whole generation of waning ’90s TV and movie sweethearts (see: Drew Barrymore, Katie Holmes, Jennifer Aniston) who are getting serious in the beauty business. And not just as spokesmodels. But why?
First of all, I would just like to say that I discovered cult hair care brand Living Proof wayyyyy before Jennifer Aniston did. (She was recently named the face of the brand and is even a stakeholder in the company.) But I’m happy that the brand is getting more exposure, because their products are fantastic.
My favorite is the Restore Mask Treatment.
Jennifer Aniston, who debuted her enormous engagement rock earlier this week, just landed another pretty big gem. She’s just been announced as the spokesperson for niche hair care company Living Proof.
Only Living Proof is not your typical celeb-endorsed brand–and Aniston’s actually got a business stake in it.
The Fourth of July falls in the middle of the week this year, making it incredibly annoying for trying to sneak anywhere for a long weekend. So we recommend just taking the whole damn week off and going to the beach. To help you pack, we’ve gathered up 10 cute beach bags–many of which are Read more →
Looking for a small gift that won’t max out your credit card, yet still says, “I totally put effort into this”? Beauty gifts, which also tuck nicely into a stocking (or a St. Nicholas shoe), are perfect! They’re precious, pretty, and not (too) pricey. We’ve rounded up some of the best beauty gifts of the Read more →
Admit it. You love US Weekly. So do I. So much so that I stopped saying, “Oh, I only read it at the nail salon,” and actually got a subscription delivered to my home.
For this edition of “My Favorite Beauty Products” Gwen Flamberg, the beauty director at US Weekly, was kind enough to share her picks with us. Before US, Gwen wrote about beauty at the Ladies’ Home Journal and Fitness, and has worked with The Today Show, Good Morning America, Extra, and E!News. (We’re sure she has some interesting celeb tales to tell.)
Here are her picks:
It’s only May but I think I already have a contender for “Best Beauty Launch of the Year.” Strong words, but I’m standing behind them.
Living Proof, the brainy hair care company run by MIT scientists, changed the hair care industry with their innovative products. Their newest launch, Straight, just upped the ante even further.
Straight hair mania is still going strong, and Straight is Living Proof’s contribution to the market. They already have the amazing No Frizz line (disclaimer: I’m a user of the No Frizz Straight Making Styling Cream), but this new product is unique. It’s an alternative to semi-permament straightening like a Brazilian and heavy traditional products that contain silicones and oils.
