Launching a fragrance is easy money for celebrities with the right star power.
So it’s no surprise, following news that Mariah Carey dropped out of Tyler Perry’s “For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf,” that she’s looking to boost her biz with a new trio of fragrances called Lollipop Bling. (Yes, that is really the name of her newest line fragrances.)
“It means she needs an infusion of cash,” says Jo Piazza who writes the Celebenomics column for AOL’s PopEater. “Celebrity fragrance has the highest margins of any celebrity branded consumer product and they get paid an upfront of between $2 million and $5 million. If the fragrance sells well it can bring in revenues of $100 million a year requiring a celebrity to do very little in promotions or marketing.”