Lucky Magazine Responds to Accusations That They Fabricated a Reader’s Quote and Made Money Off of It
Earlier this week, Jezebel wrote a pretty scathing report on how a Lucky Magazine writer misconstrued a reader’s quote, which later found its way into the magazine. They printed the full email exchange between reader Rosemary Avance and writer Bobby Schuessler, which has started quite the controversy.
Here’s the gist of what happened:
Avance won a dress through Lucky Breaks back in February, and was scheduled to receive it in June. Schuessler reached out to her before she received the prize, and asked her for a quote about where she would wear the dress, and how great it was to win. Avance explained she couldn’t comment because she had yet to receive the dress, but when pressed, said it would be okay for Lucky to say that she “looks forward to wearing it dancing with girlfriends,” though she did stipulate that they could not say she had worn it yet.
Much to Avance’s surprise and dismay, the quote that made it into the magazine, beside her photo and full name, was this:

