Lucky Magazine held the first day of its sixth Fashion and Beauty Blog Conference yesterday and we got a chance to chat with new EIC Eva Chen about her favorite blogs, her own social media strategy, Lucky’s new staffers (including the one she sort of stole from us–no hard feelings :)), and executing her vision for her very first Lucky FABB effort.
Featuring Blake Lively, Lucky‘s September cover gives us an idea of the changes new EIC Eva Chen has brought to the glossy.
Things keep looking up for the publishing industry.
Magazine ad pages (with some notable exceptions) have been steadily increasing over the past few years–a trend that, according to WWD, we can expect to continue: The trade reports that this year’s September issues are the biggest since 2008, right before the recession hit.
By now you’ve surely heard that Eva Chen is the new editor-in-chief of Lucky. The first high profile print editor to come from the internet generation has had a pretty interesting journey to get to where she is today, and it’s a journey that’s worth a closer look for anyone hoping to break into fashion (or any career, really!)
Chen sat down with Lucky‘s senior digital editor Elana Fishman and dished out her (professional) life story. Here are a few moves Chen made that are worth noting and yes, copying:
As you may have heard by now, Eva Chen has replaced Brandon Holley as the new Editor in Chief of Lucky, effective immediately.
Chen’s appointment followed her being brought onto Lucky by Conde Nast artistic director Anna Wintour as a consulting editor, to help save the failing magazine.
And while we still don’t know what lies ahead for Holley, we do know more about the reason for her sudden departure.