Remember that butt-crack-joke-filled week back in March, when Lululemon issued a recall of 17% of their black Luon pants because of an unacceptable level of sheerness, resulting in a predicated $67 million loss in sales? Well, it turns out that Lululemon gave their executives a fat new bonus incentive plan mere days before the recall was announced. Convenient, right?
The heads are starting to roll at Lululemon in the aftermath of that whole see-through yoga pants controversy and subsequent recall.
So what does that mean for the privacy of your ass?
The sheer pants issue is going to cost the company a whopping $67 million (not to mention all the embarrassing headlines about asses they’ve had to endure over the last few weeks), and now the company is taking action.
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That whole yoga pants problem is coming back to bite Lululemon in the (see-through) ass. Earlier this week the company issued a recall on black pants made with its signature Luon fabric, because they were found to be too sheer. After an earnings call with investors yesterday, we now know how the issue is going to affect Lululemon’s bottom (haha) line.
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This week Lululemon issued a recall of about 17% of its yoga pants because they were too sheer and you could see, erm, women’s chakras through them. Not a very zen-like situation for anyone involved.
The workout wear retailer said in a press release that “certain shipments of product received from factories and available in stores from March 1, 2013 do not meet our technical specifications.” So ostensibly they got pulled because of this one isolated quality control problem.
But longtime Lululemon devotees are calling bull. They claim that the issues have been going on for months, even years and that the only reason Lulu is disclosing the issue has to do with pleasing investors–not customers. Read on.
Consider this a PSA: Don’t let your friend do downward dog if you can see her ass through her yoga pants.
Yes, this is a real concern.
According to an FAQ posted on its site, Lululemon is recalling 17% of all women’s bottoms in stores–specifically bottoms made from a the retailer’s signature luon fabric, a nylon and Lycra spandex blend–because of excessive sheerness.
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Lululemon is not all “ohm” all the time. The brand is getting litigious with some heavy hitters in the fashion world–namely, Calvin Klein. The Canadian brand, known for their pricey yoga gear, filed suit in Delaware on August 13, accusing Calvin Klein and their manufacturer G-III Apparel of infringing on three patents on designs of Read more →
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