As writers whose homework includes reading high fashion glossies, it’s occasionally fun to peek inside something less sophisticated, like a weekly rag, just to see who is cheating on/lying to/zoomin’ whom. But when it comes to the trend report at the back of the book, we typically don’t find much inspiration.

Yet now and again, a celebrity gets a style right. In this circumstance, it’s not a particular trend, but a brand. And it’s not just one celebrity, but a few.

Everyone from Jessica Alba to Katie Holmes to Naomi Watts to Rachel Bilson has been wearing Madewell as of late, and we understand why.

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