The big story at the Emmys this year wasn’t the winners (who did win? I can’t even remember) It was the new technology that E! unveiled on the red carpet: The mani cam. As a beauty editor who has spent countless hours–nay, days–trying to enlarge red carpet pictures of celebs to get a look at their manicures, this is a welcome addition to televised red carpet coverage. Turns out it’s a welcome addition for nail polish companies, too.