Steve Madden on Working With The Olsens: ‘They Are a Pain in the Ass But They’re Very Good’
Last night, Superga invited fashion’s best and brightest to celebrate their first-ever American store in SoHo–and they pulled off an impressive feat in the process, getting many of fashion’s die-hard heel-addicts, including the brand’s Creative Directors Mary-Kate and Ashley Olsen, to ditch their signature stilettos for Superga’s cool and classic sneaks. Hey, anything that gets us closer to wearing comfy shoes at fashion events, we can get behind!
At the event we also had a chance to chat with Steven Madden, who is responsible for bringing the classic Italian brand stateside and who has worked with the Olsens for five years, first on their Elizabeth and James shoe line and now on Superga. Madden is a pioneer–and a character–in the shoe industry and he’s certainly not one to mince words.
When asked what it was like to work with Mary-Kate and Ashley on the twins’ line of shoes for the brand, Madden said with a wry smile, “Painful. Painful.”








