Since taking helm of Ferragamo in 2010, creative director Massimiliano Giornetti has already succeeded in creating a signature aesthetic for the once-fusty brand–and it’s one that we imagine is as much a hit in the stores as it is with the critics.
Ferragamo‘s spring 2013 collection doesn’t hit the runway in Milan until tomorrow at 6 p.m. (that’s noon EST for those of you who want to tune in and watch it stream live), but we’ve got an exclusive look at what’s to come. Ferragamo Creative Director Massimiliano Giornetti has given us a sketch from his new collection.
So, whaddyathink?
Once designed for women with budgets in polar opposition to mine, women about to take off on a fantastical and lavish holiday, resort collections were also secondary occurrences to their ready-to-wear sibling, dignified with a lookbook at best.
Last night in Paris, Salvatore Ferragamo went quite radically the other way. The Florentine label, sponsors of the current Leonardo da Vinci exhibition at the Louvre, used the opportunity to throw a lavish runway show at the museum, with a couture-worthy casting and front row.
Ferragamo was one of three major brands to use Gisele Bündchen for its spring 2012 campaign. But is too much Gisele ever a bad thing?
Today is a good day for Ferragamo. The label debuted on the Milan stock exchange this morning to a strong showing. Yesterday afternoon, the storied 83-year-old Florence house presented their first ever show in the US. And, almost as if Ferragamo knew they’d richer the next day, they pulled out all the stops for this resort show.
Ferragamo presented their 2012 resort collection in the grandest of settings–the James B Duke mansion on New York’s upper east side, former home to heiress Doris Duke. (It’s now owned by NYU and houses an art history library for grad students–the space is reason enough to apply.) Models descended from a marble staircase (not an easy feat in sky high platform wedges) as a bevy of A-list celebrities–including Eva Mendes, Frieda Pinto, Emma Roberts and Scott Speedman (who was there with girlfriend Theresa Palmer, creepy stalker photo proof below)–watched on.
MILAN–As much as former Fashionista editor Britt Aboutaleb wants the velvet trend to die, I want the pinstripe trend to succeed.
Apparently, so does Salvatore Ferragamo designer Massimiliano Giornetti. Nearly half the looks in yesterday’s collection were pinstripe, and when they weren’t, we saw dots, houndstooth, and check.
It was all very ’80s, and for a girl like me who loves power suiting, it was good. From the bow collars to the slicked back hair, it’s obvious that Giornetti’s woman is sentimental for Armani and could do without the current minimalist trend.
Rachel Zoe was front row and center at several Milan fashion week shows, including Dolce & Gabbana and Roberto Cavalli. But it was at Salvatore Ferragamo that she seemed most enthusiastic, snapping pictures of designer Massimiliano Giornetti’s slinky ’70s-inspired Lurex gowns. (This was Giornetti’s first women’s collection, although he’s been Ferragamo’s menswear designer for sometime.) Read more →
