When you walk into Sephora or your local drugstore and are confronted with all the new seasonal beauty launches, it can be overwhelming to try to figure out what’s really new and different. What’s worth spending some of that hard-earned paycheck on?
Lucky for you, we have spent hours swiping, patting, and spritzing in order to bring you our picks for the best launches of the season.
The average woman buys 11 bottles of nail polish per year, according to a recent WWD article. Not anywhere close to that number yet? Then it’s time to get shopping, because the summer launches are here.
Do you love how liquid eye liner looks but are absolutely terrified to try to apply it? We really can’t blame you. Luckily, Maybelline just launched a brand new innovative product called the Eye Studio Master Duo 2-in-1 Glossy Liquid Liner which simplifies the whole process.
What makes this product different from anything else out there–and so versatile and easy to use–is the dual-edged tip. With a mere flick of your wrist you can easily change the line from thin to thick and back again. The glossy liner comes in six different shades.
Most women probably agree that a good mascara is absolutely essential to any beauty routine. Or at least that’s what makeup companies think, if the sheer and utterly confusing amount of mascaras on the market is any indication. There are volumizing, thickening and lengthening formulas; bristle, plastic, curved, and straight wands; ones that declump, ones that purportedly help your lashes grow longer–there’s even mascaras that vibrate. But with so many options on the table, how does one even begin to choose the right mascara for herself?
We decided to ask some experts to help us demystify mascara. They helped us decode everything from brush shape to how to apply it. What follows is a review of the 15 latest and greatest mascaras on the market. Read on:
Do you love how liquid eye liner looks but are absolutely terrified to try to apply it? We really can’t blame you. Luckily, Maybelline just launched a brand new innovative product called the Eye Studio Master Duo 2-in1 Glossy Liquid Liner which simplifies the whole process.
Feeling a little Mad Men retro one day and Mad Max futuristic the next? You can get both looks really easily, and we’re going to show you how.
Do you love how liquid eye liner looks but are absolutely terrified to try to apply it? We really can’t blame you. Luckily, Maybelline just launched a brand new innovative product called the Eye Studio Master Duo 2-in1 Glossy Liquid Liner which simplifies the whole process.
Just to show you how many different looks you can create, our very own Nora sat down with a makeup artist and started playing.
Want to look simple yet pulled together one day, then indulge your blue eye makeup fantasy the next? We’ll show you how.
Do you have an unnatural aversion to classic lipstick? You’re not the only one, and the beauty industry is sympathetic to your plight: Sheer lipsticks–tubes that can be applied without looking in a mirror–are all the rage right now.
Here are 13 of our favorites. Try ‘em out.
We know you’re dying to get a jump on incorporating emerald, the 2013 Pantone color of the year, into your wardrobe as soon as possible. Sure you could go out and buy this, but we suggest starting out small.
Nail polish is the perfect way to go green.
‘Tis the season for sexy calendars–and Maybelline’s 2013 edition (what, you didn’t know there was one?) is no exception.
Thanksgiving is a marathon day of doing nothing much more than cooking, eating, drinking, and gabbing. So it’s quite the workout for your face, and thus, your makeup.
We talked to some makeup experts from MAC, NARS, and Maybelline for tips to make your makeup last (which will be helpful all through this marathon holiday season), as well as product recommendations for the most tenaciously long-wearing makeup we could find for your face, eyes, and lips.
Read on to see how you can get through this Thanksgiving with nary a touch-up needed.
It’s only October, and already my skin has reverted back to a sad alabaster state. So to liven up my ghostly visage (and stay in tune with this season’s ama-jor oxblood trend!), I headed to the drugstore looking for a deep berry blush that would blend, baby, blend. I must’ve had luck on my side that day, because right there in that fluorescent-lit aisle, I found the perfect compact:
Every season we look forward to a good cleansing shopping trip, and this fall there are so many incredible options out there. The trends this season are not TOO trendy, are totally versatile, and completely wearable. Here’s what’s on our radar:
