The OnePiece is, as the name implies, a one piece sweatsuit type thing out of Norway. The brand describes the garment as “unique lifestyle leisureware, all about the chill out.” It’s priced between £80 to £120, comes in bright colors, bold patterns, and is marketed to young snowboarder types rather than couch potatoes. As the photos on the site indicate, if you’re a hot young Norwegian who likes to goof around on the slopes or in a shopping cart, the OnePiece is for you. The site even notes that it’s the perfect get up for recovering from a hangover. Agreed.
OnePiece recently launched in the UK where it’s developing something of a celeb/fashiony following. Melanie Rickey, Grazia’s fashion editor-at-large, recently picked one up in Norway and tweet pic’ed her purchase noting, “Today I got this from Norway. Tomorrow I’m sending my slanket to Oxfam.” Sadie Frost and Peaches Geldof have been spotted in the onesy. According to the Daily Mail, Frost says she’s dolling them out for Christmas this year. Of course, we’ve already noted that Scandinavian brands are having a moment.