Gently priced, self-described “indie” clothing site Modcloth is selling a dress called the “blog writer dress.” It is an off white star-print baby-doll dress with a pinafore-type smock that retails for $131.99. There’s a stereotype about bloggers that they are slovenly and perma-pajama-ed and stuck in the middle of a macbook-and-couch sandwich. Feeding into that stereotype, Modcloth’s “blog writer dress” looks appropriately like a nightgown. For an eight-year-old.

I blog and I edit a blog and I don’t dress like this. Nor do any of my friends who edit and write online. The Gloss took an informal poll of some lady bloggers only to find out that they, too, did not wear, as Triangle Music‘s Valerie Marino calls it, “hipster muumuus,” to work.

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