When Fiona Byrne and Agyness Deyn launched naag.com in 2010, we had high hopes for the online mag: The fashion was on-point, the content was well-written, and hello, they had fashion’s model du jour and a veteran journalist at the helm. So, needless to say, we were a bit saddened when we popped over to naag.com recently only to find a message reading:
As of today, Naag will be no longer. Thanks so much for your support and kind words over the past couple of years, it’s been so much fun and it means so much that you liked Naag as much as we did. We won’t say goodbye, we’ll say “till we meet again.”
We got in touch with co-founder Byrne to get the scoop on why the site called it quits–and where we can go to hear her voice now (hint: she’s got a new site).
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Monday’s naag.com launch party at Mary Queen of Scots felt less like a “fashion party” and more like a bunch of cool kids hanging out at a hip LES bar–in a good way.
If you’re wondering what naag.com is, I think it is best described on the site’s Who We Are page: “Naag is Fiona and Aggy and our friends. Talking about things we live and do and see and feel. We live in New York and like to hang out.”
That also pretty much sums up the party. And if its attendees were any indication, their friends are people like Karen Elson, Coco Rocha, Seth Meyers, Christian Siriano, Becka Diamond, Rebecca Minkoff, Eddie Borgo, and, according to the tip sheet, an incognito Marion Cotillard. To compliment the venue’s British theme, AllSaints sponsored and Agyness was dressed head-to-toe in the UK-based brand.
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