Fashionista 50: The Slideshow
Click through to see who made our list–and why.
Natalie Joos
Tuesday February 8th, 2011
Fashionista 50: The Most Influential People in New York Fashion
How do you measure influence?
Is it through website hits? Or sales? Through ad dollars? Or the number of mass retailers who’ve knocked off your work?
The answer is all of the above and none of the above. Influence is an intangible thing that just happens when you know your craft and you work hard at it.
To determine who belongs in the Fashionista 50–our list of the most influential people working in New York fashion–we used our own knowledge of the industry, combined with advice from industry sources. We also considered each candidate’s consumer reach–through sales, media, etc.
To be considered, candidates had to live and work in New York for most of the year.
What’s Fashionista’s definition of influential? It describes people who are shaping the direction of the New York fashion industry, both aesthetically and in terms of how the business works.
You’ll find the entire Fashionista 50 list after the jump. Click on the person’s name to read a full bio. And if you really want to click through the whole slideshow, you can do so here.
Wednesday January 12th, 2011
New iPhone App Pose Allows You To Shop With All Your Friends, All The Time
Ever wish you had your best girlfriends around every time you went shopping so you could get their feedback before you made a purchase you might later regret? Enter Pose, a new free iPhone (and soon Android) photo-based fashion-sharing app, which debuted yesterday. The premise is that you snap pictures of pieces you find while shopping, then share them with your network which includes folks using the app, Facebook, or Twitter. Or don’t share your finds at all, and just use the pics as an archive of things you lust after.
When you do share a find with friends, or “friends” as the case may be, a unique page is created at Pose.com for that item. Friends can then comment and give feedback on the item in question. You get instant notifications when anyone comments.
Pose is a bit more selective and sophisticated than other fashion-sharing sites, like Fashism, where any random person can say “I like it” or “I hate it” and leave comments. It’s a more controlled way for the user to distribute content and elicit opinion.
There are a few different streams within the app: your own, everyone else, the most popular, and a category called Posers. Posers are handpicked by Pose and are either very stylish, very good shoppers, or both. Current Posers include Norma Kamali, Natalie Joos, Leandra Medine (Man Repeller), and yes, our very own Lauren Sherman.
While it’s unclear how Pose is going to work as a business, they’ll likely look towards models like Foursquare, where retailers can message users directly.
One issue?
Saturday December 11th, 2010
December Mood Board
While Elle Fanning in Somewhere and photos by Juergen Teller are dominating our December mood board, there are plenty of other goodies inside from new Clhoê for Opening Ceremony to Elisa Sendaoui shot by Natalie Joos. So check it out!
Wednesday December 1st, 2010
Life With Natalie Joos!
Casting director Natalie Joos has been a fashion industry fixture for years, and a favorite subject of Tommy Ton and Scott Schuman.
But the March 2010 launch of her blog, Tales of Endearment, has made her star shine even brighter. A mix of vintage shopping expeditions with fashion friends and sneak peeks inside industry heavyweight’s closets, Tales of Endearment has been a Fashionista favorite from the start. And it’s made Natalie a “fashion household” name.
We wanted to know more about Natalie’s day job, why she started the blog, and where she gets all those amazing vintage pieces, so we popped by her home office one Monday in November while she was doing a casting.
Her Williamsburg apartment was clean and cool, but not pretentious, kind of like Natalie! And her cats, Mohammed and Tyson, made the whole visit even better. Here’s what she had to say:
Tuesday August 3rd, 2010
Fashion News Roundup: Olivier Begins to Heal, Garance’s First Jobs, Plus British Vogue and British GQ’s Beautiful Cover Stars
Inside Kate Moss’ 30th British Vogue Cover: British Vogue’s next issue will mark the the 30th time Kate Moss has covered the magazine and the 6th time she’s covered September in the past 10 years. She looks great on the cover (obviously), showcasing the “minimal chic” look in Burberry. Editor Alexandra Shulman predicts another big trend for Fall will be Fifties full-skirted silhouettes, which will be featured in a story called “God Created Woman”. Perhaps we have Mad Men to thank?
{Vogue UK}
Chelsea’s Wedding Dress Being Knocked Off Already: A.B.S. by Allen Schwartz didn’t waste any time recreating Chelsea’s Vera Wang look and they’re knocking off Hillary’s ODR gown while they’re at it. {The Daily Beast}
September 15 to become official Marc Jacobs Day: Not really, but it might as well. This September 15 will mark the designer’s Spring ’11 runway show, the launch of a new e-commerce site, and the opening of Bookmarc, Jacobs’ new bookstore on Bleecker. They also may want to rename the west village Marc Jacobs Village. {The Thread}
Olivier Zahm to get closure: Yesterday, poor, sad Olivier gave sympathetic Purple Diary readers hope, as heartbreaker Natacha Ramsay has agreed to come down from her “love escape” in Maine to see him in New York. “This symbolic gesture will help me to peacefully let her go in her new life. I will do my best to start again with the Purple Diary.” The only posts between this and the initial break-up post were a picture of clouds, a picture of him and Terry Richardson titled “Love,” and a picture of some naked women in the new Purple Book. {Purple Diary}
Friday May 21st, 2010
We’re In Love with Natalie Joos’ Blog
In our constant tumbling around the internet, we re-discovered Natalie Joos’ blog, which has been around for quite some time now. Our thoughts? Not-to-be-missed.
Joos, who Tommy Ton named the most stylish casting director, is a fashion icon. She’s always chic and unique in Comme des Garcons and tons of vintage.
Thursday April 15th, 2010
Fashion News Roundup: Garance’s First Cover, Deneuve’s Chanel & Mark Fast Wants to Be the Next Calvin Klein
Winner: ElleUK asked Garance to illustrate a limited edition cover of the magazine featuring Demi Moore. It’s stunning. {Garance} Must Haves: Anne Pitcher, the fashion and buying director of Selfridges, outlines her top ten trends from the fall collections. Lace, fur and shearling make her list, and they’ll get around their no-fur policy with Rebecca Read more →
Monday March 29th, 2010
How’d You Get So Far? Five Honest Answers to Succeeding in Fashion
We know how hard it is to get a job in this industry, even in a good economy. And we’d like to help you as much as we can. So we’ve gathered some of fashion’s finest to extend their sage advice on how to make it in this business. We covered all the fashion career Read more →
Saturday September 12th, 2009
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Wednesday November 5th, 2008
Model Intern Needed
Super model caster Natalie Joos needs a good intern, so if you’re: 1. Available 1 – 2 days per week 2. Cool, smart, lightening fast with work, and looking for school credit 3. Able/willing to organize the model binders, update model binders, help with castings, Polaroids, requests, errands, etc Then Natalie will: 1. Show you Read more →
Wednesday August 13th, 2008
Want to Pick Pretty People?
Natalie Joos, model caster for the likes of Philip Lim, Marchesa and Jeremy Scott, needs a couple interns for the end of this month. To help with her big pre-show castings, you must: 1. Have a “notion of the industry” and “some interest in models”. 2. Be willing to do stuff like take the Polaroids Read more →
