PARIS–There is simply no doubt that Mugler creative director Nicola Formichetti is very much a man of the now and thus, the future. Since his appointment to Mugler back in September 2010 to work with in-house designers Romain Kremer and Sébastien Peigné for the men’s and women’s collections respectively, Mr. Formichetti has brought the real-time technology of social media to the service of fashion. He calls it ‘Fashion Without Borders.’ With Formichetti at the helm there is hype before the collection showings like a Gaga pre-release soundtrack, or a fashionable porn released on XTube.
Tonight’s show in a loft with a simple black sparking panel as a backdrop near the Gare de L’Est was low key compared to recent Mugler outings. In lieu of new music or video teases, he opted for a net broadcast of the preparation and mood boards of the men’s fall collection. That meant a virtual design atelier studio accessible for those obsessed with behind-the-scenes action. “Fashion seemed a bit ‘warmer’ in the past, more personal and not so removed,” Mr. Formichetti explained.