PARIS–New fashion site Nowfashion takes the best qualities about the internet–speed, instant gratification, insider-y-ness–and applies it to fashion. They publish runway shows in real time and today, they’re publishing their first ever live photo shoot (which is being followed via Twitter and Facebook by the Vogue Paris team, a colleague tells me).

I found out about the website, when, (please don’t tell), I was desperately looking for images of a show I had missed, which I was supposed to cover–Nowfashion saved my (splendid) bottom–and I could file an hour after the show.

After a little bit of research, I found out the team hiding behind it: the site is in fact the love child of New York Times photographer Valerio Mezzanotti (whose photos most often accompany Cathy Horyn’s stories), and fashion consultant Valerio Nappi, in collaboration with ID’s Sarah Hay (who also writes for Financial Times).

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