In 2008, Paul Birardi and Eddy Chai, owners of perennial favorite menswear boutique Odin, opened Pas de Deux, a lovely, perfectly edited female counterpart. Basically, if our entire wardrobe could be from Pas de Deux and our boyfriend’s entire wardrobe from Odin, life would be perfect.
Appealing to both a male an female customer must have proven successful because last year, Paul and Eddy debuted a set of three unisex fragrances: 01 Nomad, 02 Owari, and 03 Century. This week their newest addition, 04 Petrana hits stores. Impressively, each of the first three scents are truly unisex, as in I don’t think any of them would be completely shunned by one sex or the other.