Most people know Olivia Palermo from MTV’s popular reality show The City, where she was painted as the prissy villain and frenemy number one to Elle’s Erin Kaplan.

But a funny thing has happened since the series ended. Despite how she was portrayed on the show, Palermo has garnered a devoted and sizable fan base. Legions of young girls the world over–especially in the UK–gush over her style. She has countless threads devoted to her style on The Fashion Spot–which is the sartorial seal of approval–and when she goes to the beach in a bikini with her boyfriend she makes headlines in Brit tab the Daily Mail.

So we weren’t surprised when Palermo revealed a few months ago that she was launching her own blog. She’s got a built in audience.

OliviaPalermo.com go live next week. So we hopped on the phone to chat with the ex-reality star, sometimes model, sometimes design collaborator, and newly-minted blogger to find out how her site will be different from say, Lauren Conrad’s. She dished to us about her vision for her site, why it won’t be just about fashion, and, yes, her plans to someday soon launch her own line.

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