Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Thursday August 16th, 2012

Saturday January 28th, 2012

JC Penney Unveils New Target-esque $800 Million Revamp, Nanette Lepore Collab
Retail

JC Penney Unveils New Target-esque $800 Million Revamp, Nanette Lepore Collab

Wednesday, JCPenney CEO Ron Johnson unveiled details of a major overhaul that JCPenney stores are about to undergo. Based on WWD’s report this morning, nothing will go unchanged–save for the name of the store and its passable ecommerce component.

Johnson is focusing on the brick and mortar stores and his plans for those sound a little familiar. That’s because they’re similar to those of another mass retailer who recently announced a new retail strategy–Target. While JC Penney won’t necessarily have the same type of rotating limited edition collaboration component as The Shops at Target, their new selling floor format is the same idea. It’s all about “shops.”

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Published at 2:00 PM

Wednesday April 20th, 2011

Fabulous Former Fashionista Intern Jazzi McGilbert Teams Up With Olsenboye
Fashion Is Fun

Fabulous Former Fashionista Intern Jazzi McGilbert Teams Up With Olsenboye

I’ve been reading Fashionista since the beginning, and one of my favorite columns from the early days was Jazzi McGilbert‘s “What’s in your Bag?” video series. Jazzi’s such a natural on camera, and she also chose the best subjects.

Since moving back from New York to her hometown of Los Angeles, the blogger (www.jazzimcg.com)/stylist has been busy with her own site and plenty of other projects, including a spring video with Olsenboye, where she talks about her style inspirations and even tries on some of the collection’s wares. (Which are available at JCPenney, in case you’ve been living under a rock.) We got an exclusive preview of the video, and also did a little catchup with Jazzi.

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Published at 1:30 PM

Friday February 5th, 2010

Saturday January 23rd, 2010

The Olsens Launch TheRow.com

Ashley and Mary-Kate Olsen’s The Row has kept a rather low profile since launching in 2006. The luxury line sits atop the mini-empire that includes Elizabeth and James and Olsenboye and it was, at the start, exclusively available at Barneys. But the twins are following in the footsteps of recent online converts Alexander Wang and Read more →

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Published at 11:13 AM

Tuesday December 1st, 2009

Such is Mango!

J.C. Penney really seems to be making moves to up their fashion game in the mass market. Charlotte Ronson’s I Heart Ronson line is said to have done really great business. And, of course, the Olsens are now on board with Olsenboye . It was just announced this morning that Barcelona-based Mango will be rolled Read more →

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Published at 11:50 AM

Monday October 26th, 2009

People We Like

A tipster tells us the Mary-Kate and Ashley are at their Olsenboye treat truck in Union Square like now. Send pics if you’re there and eat a cupcake for us since we’re stuck in the office.UPDATE: Wow, you guys are fast. Click through for a photo.

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Published at 3:39 PM
People Are Talking

Another Day, Another Olsen Story

photo courtesy WWDThis morning we have more details on the Olsen’s latest venture, a juniors line for JCPenney called Olsenboye. According to WWD, the collection will be available at 600 stores in February, but will make a limited debut online and in 50 key locations on November 6th. Twitter, Facebook, and other social media tools Read more →

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Published at 9:00 AM