Name: Stephanie Kimberly Occupation: Casting Assistant Who is your favorite model? That’s a hard one… I still love Agyness Deyn. Which website do you visit daily? Apartment Therapy. What was the last song you listened to? “North Island” by Bruce Springsteen. What’s your biggest vice? Ice cream… I eat a lot! If you could go Read more →
Wednesday, JCPenney CEO Ron Johnson unveiled details of a major overhaul that JCPenney stores are about to undergo. Based on WWD’s report this morning, nothing will go unchanged–save for the name of the store and its passable ecommerce component.
Johnson is focusing on the brick and mortar stores and his plans for those sound a little familiar. That’s because they’re similar to those of another mass retailer who recently announced a new retail strategy–Target. While JC Penney won’t necessarily have the same type of rotating limited edition collaboration component as The Shops at Target, their new selling floor format is the same idea. It’s all about “shops.”
I’ve been reading Fashionista since the beginning, and one of my favorite columns from the early days was Jazzi McGilbert‘s “What’s in your Bag?” video series. Jazzi’s such a natural on camera, and she also chose the best subjects.
Since moving back from New York to her hometown of Los Angeles, the blogger (www.jazzimcg.com)/stylist has been busy with her own site and plenty of other projects, including a spring video with Olsenboye, where she talks about her style inspirations and even tries on some of the collection’s wares. (Which are available at JCPenney, in case you’ve been living under a rock.) We got an exclusive preview of the video, and also did a little catchup with Jazzi.
At Wednesday’s Olsenboye launch this video, and a few other commercials, played on screens around the room. The girls are very cute, and obviously not models; it’s both refreshing and encouraging to see real girls hawking clothes for real girls. But turns out the blonde girl, who they call Elie, is actually Nathalie Love. Her Read more →
Ashley and Mary-Kate Olsen’s The Row has kept a rather low profile since launching in 2006. The luxury line sits atop the mini-empire that includes Elizabeth and James and Olsenboye and it was, at the start, exclusively available at Barneys. But the twins are following in the footsteps of recent online converts Alexander Wang and Read more →
J.C. Penney really seems to be making moves to up their fashion game in the mass market. Charlotte Ronson’s I Heart Ronson line is said to have done really great business. And, of course, the Olsens are now on board with Olsenboye . It was just announced this morning that Barcelona-based Mango will be rolled Read more →
A tipster tells us the Mary-Kate and Ashley are at their Olsenboye treat truck in Union Square like now. Send pics if you’re there and eat a cupcake for us since we’re stuck in the office.UPDATE: Wow, you guys are fast. Click through for a photo.
photo courtesy WWDThis morning we have more details on the Olsen’s latest venture, a juniors line for JCPenney called Olsenboye. According to WWD, the collection will be available at 600 stores in February, but will make a limited debut online and in 50 key locations on November 6th. Twitter, Facebook, and other social media tools Read more →
