Last week, the CFDA announced it was partnering with Organic Avenue to provide models with support and education as well as a 50% discount on all the retailer’s food and juices during fashion week through March 31.

The collaboration comes after models complained about the “difficulty of finding food that is both nutritious and convenient” during fashion week, and is part of the CFDA‘s ongoing efforts to address the working conditions models face and raise awareness about eating disorders within the industry.

The program has already faced severe criticism from numerous mainstream media outlets. But, in our opinion, it’s for all the wrong reasons.

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