Every year Beauty Inc ranks the world’s top 100 beauty companies and this morning, the results came in for 2010.

While it’s not exactly a shocker who made the list (L’Oreal, Proctor & Gamble and Chanel all nabbed top spots) it is surprising to note how the overall list has changed since last year. Namely, that total sales have increased–25.1% to be exact–and that, in particular, small firms saw a large amount of growth, with the list’s 100th-ranked company showing a 9.2% increase since 2009. The news is particularly heartening because, in case you haven’t heard, retail isn’t exactly having a good year.

But not everyone was immune to the recent financial crisis: Of the 15 companies that saw a decline in sales, seven were from Japan, where consumer confidence has been in a continual downward spiral.

See the list of the top 25 beauty companies after the jump.

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