If you haven’t hopped on the Pinterest bandwagon yet, you should get on it, pronto. Founded in March 2010, image-based social networking site Pinterest made waves in the start-up world, garnering over 11 million total weekly views in December 2011 — a 4000% increase over six months.

The site allows users to follow other pinners and re-pin (re-post in Pinterest terminology), “like,” and comment on content that others have posted or pinned. Pinners create boards that fall under categories like Art, DIY & Crafts, Home Decor and Women’s Apparel, modeled after thematic mood boards used by magazines and fashion designers for inspirational and organizational purposes. Users can follow all boards created by a user or select individual boards to follow, filtering out pins that aren’t relevant or don’t interest them.

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