Tommy Hilfiger’s Preppy Pop-up “Cottage” Is Bigger Than Our Apartment
Remember when we told you that Tommy Hilfiger would launch a pop-up “house” tour this summer? Well, the initiative just got off the ground (or, on the ground, depending how you look at it).
The preppy label has erected a shingled, shuttered beach cottage that brings a piece of New England pomp to the cobblestones of NYC’s Meatpacking district.
But the commitment to all things prep doesn’t stop at the cottage’s threshold. Inside, the sixty-piece “Prep World” collection (a collaboration with Preppy Handbook author Lisa Birnbach) takes Tommy’s classic pieces up a notch, steeping them in madras and chambray and sprinkling them with rope details and anchor motifs.


