Pop-Up Stores

Remember when we told you that Tommy Hilfiger would launch a pop-up “house” tour this summer? Well, the initiative just got off the ground (or, on the ground, depending how you look at it).

The preppy label has erected a shingled, shuttered beach cottage that brings a piece of New England pomp to the cobblestones of NYC’s Meatpacking district.

But the commitment to all things prep doesn’t stop at the cottage’s threshold. Inside, the sixty-piece “Prep World” collection (a collaboration with Preppy Handbook author Lisa Birnbach) takes Tommy’s classic pieces up a notch, steeping them in madras and chambray and sprinkling them with rope details and anchor motifs.

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LONDON–Ask any 20-something about her first handbag memory, and chances are it involves Kate Spade. That bright polka dot or stripe-printed canvas! Those simple shapes! And most of all, that small black label (!) cued covetousness in many a suburban middle school girl (not to mention a slew of Canal Street searches, but…that was before we knew it was wrong).

Lately, the brand has been striding back to prominence with fashion and lifestyle shops across the US, and its latest move is a ‘pop-up apartment’ in London’s Covent Garden. The Kate Spade team conjured a dream home for its gal-about-town muse, complete with gorgeous clothes, accessories and objets.

It’s full of Spade-y signatures and clever decorative touches, such as wallpaper-backed closet doors, crisp, grass-green walls, a painted black-and-white floral “rug” and some rather glorious mid-century modern furniture.

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Falls, the fledgling label you might remember from Gen Art events, is doing a pop up store next weekend, in case you’re ready to start stocking up for Spring/Summer. When: March 19th:11am – 7pm, March 20th:11am – 7pm, March 21st: 10am – 5pm. Where: 112 Greenwich Ave, between Jane and West 13th (which is the [...]

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Over the weekend, Reebok opened a pop-up store, called Flash, at 169 Bowery. The store exists for just one month, and they’ll rotate limited-edition kicks and clothes each week, which will surely make it a frequent stop on the way to L’asso. All the merchandise is supposed to be “never before seen”, but we think [...]

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