Pour La Victoire is one of those brands that we see from time to time in stores, and like, but don’t really see in the press or know much about. The always cute and affordable shoe and handbag brand is aiming to change all that with the launch of their first-ever ad campaign and e-commerce site, both of which are seriously striking our fancy.

The Fall 2011 campaign was styled by Beth Fenton and shot by stylist-turned-photographer Frances Tulk Hart at the glamorous St. Regis hotel in NYC. We’ve never gotten the urge to stand in front of a hotel fire place in red pumps, underwear and a blazer, holding a bunch of leather bags, but after seeing these shots, it seems that nothing could be more glamorous and fall-like. Click through for our favorite images and go here to shop the spring collection.

Read more →