In what is possibly the most Godard-esque episode yet, Candy philosophizes about men, pondering the menage-a-trois she’s been carrying on with two very well-dressed and follicularly gifted male friends. How long can it go on?
Yesterday, we showed you Prada’s adorable new commercial for new fragrance Candy starring French actress (and American Apparel model) Léa Seydoux. Now, Prada has given us a behind-the-scenes look at how the charming, energetic video was made.
Is Prada trying to compete with Justin Bieber? The house’s new scent, called Candy, is a bid to attract more youthful customers. It’s meant to be Prada‘s third scent pillar, to round out their popular Amber and Infusion d’Iris fragrances.
A spokesperson for the brand told WWD, “Prada has the ability to reinvent itself when it wants to and Miuccia wanted to make a bold statement with this launch.”