Happy Friday! Prada knew how obsessed we were with the short film they commissioned Wes Anderson and Roman Coppola to make for Prada Candy L’Eau, so they’ve given us more via this behind-the-scenes making of featurette.
In what is possibly the most Godard-esque episode yet, Candy philosophizes about men, pondering the menage-a-trois she’s been carrying on with two very well-dressed and follicularly gifted male friends. How long can it go on?
Even if 12 seconds isn’t much to go on, we’re pretty confident the final product is going to be perfect. We’d expect nothing less from the duo who brought us Moonrise Kingdom.
Yesterday, we showed you Prada’s adorable new commercial for new fragrance Candy starring French actress (and American Apparel model) Léa Seydoux. Now, Prada has given us a behind-the-scenes look at how the charming, energetic video was made.
American Apparel “Pantytime” model Léa Seydoux is putting her modeling experience to good use in this adorable commercial for new Prada fragrance, Candy.
Is Prada trying to compete with Justin Bieber? The house’s new scent, called Candy, is a bid to attract more youthful customers. It’s meant to be Prada‘s third scent pillar, to round out their popular Amber and Infusion d’Iris fragrances.
A spokesperson for the brand told WWD, “Prada has the ability to reinvent itself when it wants to and Miuccia wanted to make a bold statement with this launch.”
